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Scientific Jury Research

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Scientific Methodology – How We Get Our Mock Jurors

scientific mock jury selection

“Q:  How can you ensure that mock jurors perceive your case the same way as real jurors?”

“A:  By recruiting your mock jurors in the same way as real jurors.”

  • The reliability of mock jury decisions depends on how they were selected.
  • The courts select jurors randomly from population sub-samples within the venue.
  • Jury Trial Consultants duplicate the same random selection method as the courts use, and we further stratify our sample to ensure that we replicate the venue demographics.
  • Jury Trial Consultants adherence to scientific methods ensures that we capture the prevalent experiences, values, and beliefs which drive jury perceptions and decisions.
  • Jury Trial Consultants include mock juror sampling quotas for employment criteria (e.g., proportion white collar/blue collar, etc.) to ensure representation of diverse occupational categories in our mock juries.
  • We obtain a diverse range of gainfully-employed citizens from the venue because we pay them a fair incentive for their time.
  • Jury Trial Consultants NEVER use classified ads or accept volunteers for both security issues and because it produces a biased jury.
  • During recruitment, prospective mock jurors undergo a screening process to eliminate any security risks and obvious cause or peremptory strikes.

Competitor’s Approach

  • Our competitors recruit mock jurors through advertisements, referrals, or volunteers.
  • Our competitors re-use the same tired, unemployed, mock jurors repeatedly.
  • Jury Trial Consultants NEVER re-use or recycle mock jurors.

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