Why Do Corporations Test Their Products & Ad Campaigns With Focus Groups?

Reliability Hinges on a Scientific Approach

• Jury Trial Consultants adhere to rigorous scientific methodology.
• Mock jurors are randomly selected for our mock jury research and never re-used.
• Scientific jury research provides reliable insight into jury perceptions of liability and damages.

Pro Sports, Six Sigma, Major Corporations All Test & Refine Performance

• Trials might be the only high stakes decision where the players routinely enter competition without prior testing & performance refinement.
• Athletes practice, sports teams scrimmage, corporations test products & advertising campaigns.
• This ‘test & refine’ approach is paramount to the popular Six Sigma management philosophy.
• Why are lawyers comfortable ‘going in blind’ when the stakes are often high?

Get the Edge, Take Every Advantage, and Throw Knockout Punches

• Trial consulting and jury research feedback will invariably increase your understanding of how jurors perceive your case, arguments, and evidence.
• Determine how to position case strengths and contend with case weaknesses.
• Jury Trial Consultants will work with you to determine and refine persuasive themes that influence juror impressions and decisions about your case.
• Illuminate the issues that can be leveraged for greatest effect and discover how to best defuse the vulnerabilities in your case.

Prepare for Trial, Mediation or Settlement & Increase All Outcome Options

• Mock jury deliberations can provide insight for everyone involved in the case.
• Often the feedback from mock jurors serves as a reality check for clients, witnesses, or litigants about potential decisions of liability and damages.
• Jury Trial Consultants can also arm your trial team with strategic weapons for settlement or mediation discussions.
• Inquire about our proven tools and approach to mediation.